Biden Campaign Announces Targeted Persuasion Campaign 

Biden campaign invests millions into targeted media today. Ava DeSantis writes how the campaign will focus on educating and mobilizing youth, senior, African American, Latino, and AAPI voters.

Photo by Adam Schultz / Biden for President

The Biden campaign will invest $280 million in television and digital media, focusing on “offensive states,” and targeted communities including Latino, African American, and Asian American and Pacific Islander (AAPI) focused programs, and youth and senior audiences. In their announcement, the campaign said their strategy is “one of addition,” contrasting this with Trump’s “paid media program which has driven a negative message of division and invested the majority of their resources into a smaller subset of states.” 

The campaign’s focus on African American media, a press release claimed “[emphasizes] Biden’s commitment to speak to and meet Black voters where they are.” The campaign will work with African American owned media outlets to accomplish this. The campaign plans to reserve airtime on BET, TV1, Bounce, and OWN, which they believe will reach approximately half of African American households.

To reach Latino voters, the campaign will reserve TV spots in sports, entertainment specials, VOD, and addressable, local radio influencers, and news spots on Univision, Mitu, Pandora, and Vevo.

To engage AAPI voters, the campaign will invest in local programming in AAPI neighborhoods and communities. The campaign already began targeted programming for youth and senior voters and will continue to expand and promote this work. Senior-targeted programs highlight the risk of COVID-19 for elders. For young voters, the campaign will focus on digital media, as opposed to TV programming.

Swing states and persuasion ads

The programming will highlight Biden’s leadership during the COVID-19 crisis. TV and digital inventory was already invested in Pennsylvania, Michigan, Florida, North Carolina, Arizona, Wisconsin, Minnesota, Nevada, New Hampshire, Colorado, Virginia, Georgia, Iowa, Ohio, and Texas. These states are predicted to be either ‘toss up’ states or states which ‘lean’ Democrat or Republican, during the 2020 election.

High fundraising numbers, repeatedly above those of the Trump campaign, allow the Biden campaign to invest in persuasion and educational programming. The campaign will work to educate voters about mail-in voting during the COVID-19 crisis and Biden policy.

 


 

Donate

Comments

Find us at

Twitter Facebook Instagram RSS Flipboard

Share This Article!

Like this article?

Tags

Targeted ads Biden campaign fundraising swing states Joe Biden

Donate

We Recommend

Related stories

I Have No Faith In The Next President, Whomever He Will Be

I Have No Faith In The Next President, Whomever He Will Be

If you took a look at U.S. social media today, you would think that voting is the most important thing anyone will do in their entire lives at this pivotal, hyper-political moment in our nation’s history. People are out on the…

Read more trending_flat
An Open Letter To Progressives: You Don't Have To Vote For Joe Biden

An Open Letter To Progressives: You Don't Have To Vote For Joe Biden

More than two months after George Floyd was murdered in police custody, Black Lives Matter protests continue to occur in many American cities, including Chicago, Los Angeles, New York, Boise, Denver, Los Gatos, Louisville, Roseville,…

Read more trending_flat
Biden is scheduled to give remarks in Warren, Michigan

Biden is scheduled to give remarks in Warren, Michigan

Good morning from Wilmington, Del. The press bus carrying the pool is currently waiting down the street from Joseph R. Biden Jr.’s home. It is an overcast morning with temperatures in the low 70s. Mr. Biden is scheduled to give…

Read more trending_flat
Joe Biden gives remarks about his Buy America policy to prevent offshoring

Joe Biden gives remarks about his Buy America policy to prevent offshoring

The press plane landed at Detroit Metropolitan Wayne County Airport around 11:52 a.m. It is overcast here, just as it was in Delaware. Mr. Biden remained on his plane for a little while upon landing, and eventually disembarked around…

Read more trending_flat
Day 2: Highlights Of The Republican National Convention

Day 2: Highlights Of The Republican National Convention

Rev. Norma Urrabazo, Leighanne Ball, Vice President of the Navajo Nation Myron Lizer, activist Jon Ponder, former FBI Special Agent Richard Beasley, Sen. Rand Paul, lobsterman Jason Joyce, CEO of Four Cubs Farm Cris Peterson, White…

Read more trending_flat

Latest article

Top