Biden Campaign Focuses On COVID-19 In Pitch To Seniors

The Biden campaign runs new digital and television ads, focusing on the effect of COVID-19 on the elderly. Ava DeSantis writes on Biden’s pitch to seniors.

The Biden campaign will spend over $14.5 million on advertisements to target the elderly, this week. The campaign created an emotional television ad, entitled “didn’t matter.” The ad follows a family who lost a grandparent to the coronavirus. The late grandmother’s granddaughter speaks into the camera, describing her grandmother’s passing “it was difficult to comprehend how quickly every kind of spiraled downward. We didn’t even know that she had COVID, until a week later and her passing.”

“The President made a huge mistake in downplaying this virus. There was a lack of leadership, a lack of responsibility, and a lack of resources. I felt like our elderly have not been a priority for this administration, that they don’t matter. And I feel like my grandmother didn’t matter,” the family continued. “The last time I saw my grandmother, we weren’t going to be allowed in the hospital. We asked if we could videochat her, and everyone could say a little something. We gathered the family. We prayed, but the fact that she was alone, it just breaks my heart.”

Biden’s COVID-19 plan

Biden proposes an eight-point plan to reverse Trump’s “lack of leadership.” For workers Biden’s plan would provide guaranteed coronavirus testing and personal protective equipment, guarantee paid sick leave, and require employers to comply with social distancing requirements, punishing those who fail to do so. The plan would also build a national contact tracing workforce, ensure retail compliance with social distancing protocol, provide additional relief to small businesses, and help schools reopen safely.

For seniors, the plan promises to prevent employer discrimination against elderly workers, allow limited visitation to long-term care facilities, and provide Americans with an accessible COVID-19 database to remain informed about the progression of the virus.

Biden’s campaign identified the pandemic as a winning political issue for Biden in the beginning of the year. A campaign staffer told the Washington Post, “from really January on, Vice President Biden has been laser-focused on the rising risk to the American people presented by this pandemic.”

President Trump largely left pandemic response to state and local officials. This Sunday, for example, asked on Fox News why he refused to issue a national order to wear masks, Trump responded “I leave it up to the governors.” 

The President, however, criticized Democratic state officials who did not lift stay-at-home orders yet. In mid-May, Trump demanded Virginia, Minnesota, and Michigan lift stay-at-home orders to “liberate” residents.

The Trump campaign chooses instead to focus on ongoing Black Lives Matter protests. Their campaign bets that voters want to hear the President “talk about law and order,” said one campaign adviser. Operation Legend, a Department of Justice initiative, sends thousands of agents to cities, not invited by local officials, to shut down protests, exercising federal authority in a strategic way instead of focusing that authority on a strong executive pandemic response. 

The election will decide whether Trump’s culture wars pitch can resonate with voters under extenuating circumstances, like the COVID-19 pandemic. Seniors are consistently the most conservative age group and the group most at risk of the coronavirus. The Biden campaign’s pitch to seniors indicates that the Vice President believes the COVID-19 pandemic will outweigh all other issues in the 2020 election. 

 


 

Comments

Find us at

Twitter RSS Flipboard

Share This Article!

Like this article?

Tags

Seniors Campaign Ads COVID-19 Pandemic Response Operation Legend Joe Biden Donald Trump

Related stories

Despite Any Evidence Trump Insists He Won The Election

Despite Any Evidence Trump Insists He Won The Election

On Wednesday, December 9, 2020, Trump published a series of tweets on the 2020 Election. His claims about election fraud so far did not result in the legal outcomes he was hoping for.  Statement No.1    We…

Read more trending_flat
4 Highlights From Trump Rally In Georgia

4 Highlights From Trump Rally In Georgia

President Trump spent much of the rally for Kelly Loeffler and David Perdue talking about his own election. Despite two recounts that have confirmed Biden's win, Trump declared himself the winner in Georgia despite and did…

Read more trending_flat
Trump Is Getting Ready To Tell People To Vote For Kelly Loeffler And David Perdue

Trump Is Getting Ready To Tell People To Vote For Kelly Loeffler And David Perdue

Trump is expected to depart the White House around 4:30 p.m. for the rally for GOP senators KELLY LOEFFLER and DAVID PERDUE, in Valdosta, Georgia. The president emerged from the residence with the First Lady…

Read more trending_flat
Trump Is Headed To Georgia To help Loeffler And Perdue “probably Saturday.”

Trump Is Headed To Georgia To help Loeffler And Perdue “probably Saturday.”

Trump says he is headed to Georgia to help Loeffler and Perdue “probably Saturday.”  He says people there are “very disappointed we were robbed.”  …

Read more trending_flat
Attacked Immigrant-Turned-Citizen Julia Inger Sends A Strong Message To Americans: “Is This Really What We Are?” 

Attacked Immigrant-Turned-Citizen Julia Inger Sends A Strong Message To Americans: “Is This Really What We Are?” 

Last night, at a quarter to six, violent demonstrations on behalf of counter-protesters were well underway, exhibiting disdain for not only President Trump’s #MarchforTrump but also for any supporters of his still lingering on…

Read more trending_flat

Latest article

Top