Biden Campaign Focuses On COVID-19 In Pitch To Seniors

The Biden campaign runs new digital and television ads, focusing on the effect of COVID-19 on the elderly. Ava DeSantis writes on Biden’s pitch to seniors.

The Biden campaign will spend over $14.5 million on advertisements to target the elderly, this week. The campaign created an emotional television ad, entitled “didn’t matter.” The ad follows a family who lost a grandparent to the coronavirus. The late grandmother’s granddaughter speaks into the camera, describing her grandmother’s passing “it was difficult to comprehend how quickly every kind of spiraled downward. We didn’t even know that she had COVID, until a week later and her passing.”

“The President made a huge mistake in downplaying this virus. There was a lack of leadership, a lack of responsibility, and a lack of resources. I felt like our elderly have not been a priority for this administration, that they don’t matter. And I feel like my grandmother didn’t matter,” the family continued. “The last time I saw my grandmother, we weren’t going to be allowed in the hospital. We asked if we could videochat her, and everyone could say a little something. We gathered the family. We prayed, but the fact that she was alone, it just breaks my heart.”

Biden’s COVID-19 plan

Biden proposes an eight-point plan to reverse Trump’s “lack of leadership.” For workers Biden’s plan would provide guaranteed coronavirus testing and personal protective equipment, guarantee paid sick leave, and require employers to comply with social distancing requirements, punishing those who fail to do so. The plan would also build a national contact tracing workforce, ensure retail compliance with social distancing protocol, provide additional relief to small businesses, and help schools reopen safely.

For seniors, the plan promises to prevent employer discrimination against elderly workers, allow limited visitation to long-term care facilities, and provide Americans with an accessible COVID-19 database to remain informed about the progression of the virus.

Biden’s campaign identified the pandemic as a winning political issue for Biden in the beginning of the year. A campaign staffer told the Washington Post, “from really January on, Vice President Biden has been laser-focused on the rising risk to the American people presented by this pandemic.”

President Trump largely left pandemic response to state and local officials. This Sunday, for example, asked on Fox News why he refused to issue a national order to wear masks, Trump responded “I leave it up to the governors.” 

The President, however, criticized Democratic state officials who did not lift stay-at-home orders yet. In mid-May, Trump demanded Virginia, Minnesota, and Michigan lift stay-at-home orders to “liberate” residents.

The Trump campaign chooses instead to focus on ongoing Black Lives Matter protests. Their campaign bets that voters want to hear the President “talk about law and order,” said one campaign adviser. Operation Legend, a Department of Justice initiative, sends thousands of agents to cities, not invited by local officials, to shut down protests, exercising federal authority in a strategic way instead of focusing that authority on a strong executive pandemic response. 

The election will decide whether Trump’s culture wars pitch can resonate with voters under extenuating circumstances, like the COVID-19 pandemic. Seniors are consistently the most conservative age group and the group most at risk of the coronavirus. The Biden campaign’s pitch to seniors indicates that the Vice President believes the COVID-19 pandemic will outweigh all other issues in the 2020 election. 

 


 

Donate

Comments

Find us at

Twitter Facebook Instagram RSS Flipboard

Share This Article!

Like this article?

Tags

Seniors Campaign Ads COVID-19 Pandemic Response Operation Legend Joe Biden Donald Trump

Related stories

Anthony Scaramucci Says Trump Is Creating Hate In Our Democracy

Anthony Scaramucci Says Trump Is Creating Hate In Our Democracy

On Sunday, the President attacked on Twitter former White House Communications Director Anthony Scaramucci after his appearance on Fox’s “The Next Revolution” with host Steve Hilton.  .@Scaramucci, who just…

Read more trending_flat
New Biden Campaign Website Serves To ‘Unify The Country’

New Biden Campaign Website Serves To ‘Unify The Country’

The new website pulls from the designs of former contenders for the democratic nomination. From Sen. Elizabeth Warren, the campaign introduced videos of Biden’s “warm interactions with voters,” similar to those on…

Read more trending_flat
Biden Campaign Announces Targeted Persuasion Campaign 

Biden Campaign Announces Targeted Persuasion Campaign 

The Biden campaign will invest $280 million in television and digital media, focusing on “offensive states,” and targeted communities including Latino, African American, and Asian American and Pacific Islander (AAPI) focused…

Read more trending_flat
Who Will Joe Biden Choose As A Running Mate?

Who Will Joe Biden Choose As A Running Mate?

Democratic presidential nominee Joe Biden recently revealed that his pick for Vice President is down to four Black women. Many voters invested interest in who Biden will choose as it could make or break his following and reveal what…

Read more trending_flat
Mental Health Has No Place In Criticism Of Kanye West

Mental Health Has No Place In Criticism Of Kanye West

On Sunday night, West held his first political rally in North Charleston, South Carolina, during which he cried publicly over the decision not to abort his eldest daughter. Monday, West tweeted “Kim was trying to fly to Wyoming…

Read more trending_flat
Kanye West Hosts Strategic Rally To Discuss Unheard-Of Policies

Kanye West Hosts Strategic Rally To Discuss Unheard-Of Policies

On Saturday, Kanye West tweeted, asking his supporters to sign a form to get him on the ballot in South Carolina, indicating his campaign works to organize itself for election day.  Yesterday, in North Charleston, South Carolina,…

Read more trending_flat

Latest article

Top